Today we’re talking about Pinterest, but specifically about the biggest Pinterest mistake, you’re probably making in your small business!
*this post contains affiliate links. If you click on these links and purchase I may receive a small commission at no additional cost to you**
Why you need to use Pinterest in your small business
First off, if you’re not using Pinterest for your small business then you’re missing out. Before we get into the nitty-gritty details let’s talk about Pinterest demographics for a minute. Did you know that Pinterest has over 75 million users in the US with 81% of those users being female and the median age being 40? Your ideal client is on Pinterest and if you’re not using it then you’re missing out on a huge piece of business!
Want to find out more about building your Pinterest with attraction based marketing? I highly suggest this course from Sassy Suite. This is what has helped me build my Pinterest presence and has allowed it to be a huge part of my sales funnel.
The BIGGEST Pinterest Mistake You’re Probably Making
So let’s get down to the good stuff. Are you ready for this? The biggest mistake you’re probably making with Pinterest for your small business is re-pinning content! Yes, that’s correct: re-pinning content. Ok, I know what your thinking isn’t re-pinning what Pinterest is all about? Well, yes it is but there is a right way and wrong way to do it!
Let me break it down for you. I’m in the business of selling nail polish. If you want to find out more about that you can read about it here. If I were to go on and search Pinterest for my company hundreds of pins would return for my search
Time and time again I see brand new stylists re-pinning amazing images to their Pinterest board thinking they’re doing themselves good. Wrong! Guess what you’ve just done? By re-pinning, other users pins from the same company you’ve just helped their sales funnel! Yes, you want to be pinning for your ideal client, but anything that is brand specific should not be re-pinned. The last thing you want to be doing in your business is sending your potential client to someone else webpage to shop!
The Quick and Easy Fix
So how do you get around this Pinterest mistake? You need to be creating your own content and using that content to direct people into your funnel. If I see an amazing nailfie (get it nail selfie!!) instead of re-pinning that to my specific Pinterest board I may save it to a secret board that only I can see to remind myself to re-create that look. Then after I’ve created my own original content I will upload that photo to Pinterest direct that point to a specific URL and pin it to a relevant board
Ok so lets recap- Pin for your ideal client but any brand related pins should be original content!
PLEASE don’t forget to add a URL when you are uploading original content to Pinterest. so many times I click on an amazing photo and it’s just a dead end image. Some of these images have been pinned hundreds of thousands of times and yet it goes nowhere. Anytime you upload your content to Pinterest be sure to have a URL attached otherwise your ideal client won’t be able to find you and that means you’re leaving money on the table.
Do you use Pinterest for your business? Have you been using your Pinterest for business the right way? Let me hear your thoughts in the comments below.